MSMA’s Marketing 3.0: The Integration of Print & Mail with the Online World

Speaker: Angela Hill, Incitrio

In today's marketing environment, many companies faced with limited marketing budgets are replacing print and mail campaigns for online marketing and social media. However, the most effective campaigns are integrating multiple mediums for increased and more successful outreach.

In this workshop, you’ll learn everything from basics to best practices of social media! Learn about the fascinating ways companies are using social & traditional media to leverage their internal teams. You’ll discover how to create your own social media plan that is scalable and attainable that can augment your existing content.

Angela Hill is the president and creative director of Incitrio, a graphic design and branding agency located in San Diego, CA. She has been speaking, teaching and working within the branding and design field for more than 16 years and has won local, national and international awards for her community service and the firm’s work.

Life with Print: Cross Media Strategies

Speaker: Daniel Dejan, Sappi Fine Paper
Sponsor: Neyenesch Printers

Integrated Marketing, Multi-Channel Distribution, Viral Marketing, Glance Media are a few of the many descriptors currently used to describe the new business models being implemented by advertisers, marketers and media strategists. As internet and cell phones become the primary sources for communications and intra-connectivity, traditional and legacy medias such as television, radio and print are forced to consider, “Where do we fit in?”

Using elements from Sappi’s Life with Print, Direct Mail and Brochures & Catalog campaigns, this discussion demonstrates the truly unique way print adds value to capturing memories, imagination and attention to build brands, sell goods and deliver corporate messages. Discover how print can be leveraged as an effective and superior communication tool to within a changing marketing environment.

Speaker Daniel Dejan is the National Print & Creative Specialist for Sappi Fine Paper. He has over 30 years of experience as an award-winning graphic designer, art/creative director, production manager and print buyer. His wide-ranging expertise has helped him develop valuable workshops and seminars for the print and creative communities.

Photoshop & Illustrator Tips and Tricks

Speaker: Russell Viers, Adobe Certified Trainer
Sponsor: L+L Printers

These programs are so big these days it's impossible to know all they can do for us. And after this class you still won't. But you will see some great Tips and Tricks that Russell uses regularly to save time and improve quality. With each version of the software new stuff is added and often these new features go unnoticed. This isn't a CS4 class, specifically, so you'll see features you may have been missing for years...and then you'll slap your forehead and wish you had known that in 1998.

Russell Viers is lazy! And that's a gift he tries to share with the people he teaches all over the world as he shows them time-saving techniques in Adobe's Creative Suite. As an Adobe Certified Instructor, he is hired by designers to teach real-world methods for creating files that don't just look good, but print too. With more than 29 years in the industry and twelve years as a trainer, he offers a deep knowledge of Photoshop, Illustrator and InDesign, as well as other applications publishers use to create newspapers, magazines, books and more. He is also a freelancer and photographer in his spare time.

Speaker Russell Viers is freelance designer and photographer who brings a user’s practical approach to understanding software in his dynamic seminars. As an Adobe Certified Trainer, he is hired all over the world to teach his time-saving techniques and share his expertise of Adobe’s Creative Suite. His real-world methods for creating files and streamlining workflow have helped companies across the globe.

AIGA’s Positive Impact of Design

Panelists: Ron Miriello, Miriello Grafico; Angela Hill, Incitrio; MaeLin Levine, Visual Asylum
Moderated by: Amy Levine, AIGA President / Visual Asylum

Learn how several leading San Diego Creative Studio's have provided invaluable expertise to their corporate clients bottom line. Panelist will review actual client case studies to provide practical examples how their creative services contributed to a profitable return. Plus, the presentations will be followed by Q&A allowing you to ask questions.

Greater ROI with Direct Mail

Speaker: Daniel Dejan, Sappi Fine Paper
Sponsor: SOS Printing

Direct Mail has become the flagship of most integrated campaigns and marketing plans, so knowing everything from fundamentals to progressive regulations is key. This session takes you from the basics of why Direct Mail works though successful implementation. You’ll start with addressing the “when, why should I? and call-to- action” at planning, and move through the importance of Permission Marketing, 1-to-1 Marketing, Intimacy Selling, and the impact Variable Data Printing has made in the last decade. You’ll gain insight and useful information provided by the United States Postal Service, the Direct Mail Association and the Digital Printing Council/Printing Industries of America.

Speaker Daniel Dejan is the National Print & Creative Specialist for Sappi Fine Paper. With over 30 years of industry experience, Daniel provides value-added marketing, sales and technical consultation as well as in-house and end-user training and education for the print, paper and creative communities nationwide.

Preparing Files for Cross Media

Speaker: Russell Viers, Adobe Certified Trainer
Sponsor: Adobe

As Freelance Designers we're being asked more and more to get involved with both print and electronic file creation. This class isn't about building a website or Flash graphic, but more about creating a file that is good for both print and electronic so you don't have to redo your work to repurpose...or at least you can keep that reworking to a minimum.

Using the tools you already know (InDesign, Photoshop and Illustrator) you'll learn valuable tips and tricks about how to build print files that can easily be adapted for Flash, Dreamweaver, Interactive PDF and more. In all cases, the starting point is print and then repurposing from there.

Adobe Certified Trainer Russell Viers brings over 29 years of industry expertise to his world-renowned seminars. As a freelance designer himself, he teaches time-saving techniques and real-world methods for creating files that not only look good, but print perfectly and translate across multiple mediums. He offers deep knowledge of Adobe’s Creative Suite as well as other applications publishers use to create newspapers, books, websites, and more.

AdClub's Creativity and Branding: From Concept to Consumer

Speaker: Bev Oster

Some brands seem to have a better connection with consumers than others - "Jack" of fast food fame is a known icon, and recently both Toyota and Dominos have made strong pushes to overcome negative images with their advertising.  This consumer connection helps these brands increase their sales and position in the market.  And while brands need cohesive messages, they also need strategies attached to each form of communication that is used.

This presentation will be interactive in nature, full of interesting examples of both local and national brand creativity, and provide plenty of time for Q&A and discussion.

Speaker Bev Oster, author of Know Beans about Green, has spent a lifetime understanding how people think, and how to craft messages that will motivate different demographic and psychographic groups. She is the president and creative director of Oster and Associates, a San Diego based marketing agency that specializes in the green consumer.

Email Marketing Bootcamp

Speaker: Jake Williams, Blue Hornet

When optimally created and executed, email campaigns deliver an ROI of 4500% (according to a recent OMMA survey that demonstrated a $1 out, $45 return for email). Learn how email can drive revenue for your business while supporting other marketing channels. This “best practices” session provides effective tactics you can implement immediately to structure a successful email marketing campaign from the ground up, OR supplement your existing business model for greater ROI.

Speaker Jake Williams brings 10 years of experience in Online/Offline Marketing to BlueHornet. Jake’s focus is working with clients that are seeking to build an email marketing strategy that compliments their existing online and offline marketing channels. He specializes in helping clients grow their social media presence and leverage those efforts within their email channel.

InDesign Tips & Tricks

Speaker: Russell Viers, Adobe Certified Trainer
Sponsor: Blend

Want to work faster and easier? Yea...thought so. Take a 90-minute stroll with Russell through many of InDesign's hidden tools, toys and techniques you can use to make your life easier. You'll be surprised by the great stuff the Adobe Gods have built into this product that just isn't often used. Feel free to ask questions, too.

Speaker Russell Viers is an Adobe Certified Instructor with more than 29 years of industry experience, including 12 years as a trainer. As an international trainer, he is hired to teach real-world methods for design and layout, and time-saving techniques in Adobe’s Creative Suite.